Normal A/S

Reklamebeskyttet virksomhed

Denne virksomhed er reklamebeskyttet. Det betyder bl.a. at oplysningerne ikke må bruges til reklamehenvendelser.

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Rang Årets resultat

Rang i branche

1/241

"Top 10%"

Rang i Danmark

214/349.904

"Top 10%"

Direktion top 3

Jesper Nakskov Due 4

Direktør

Bestyrelse top 3

Torben Østergaard Mouritsen 11	Bestyrelsesformand
Lise Kaae 75	Bestyrelsesmedlem
Paul Brian McGreevy 1	Bestyrelsesmedlem

Legale ejere top 3

100%

Aktieselskabet af 1.12.2016

Tegningsregler

Selskabet tegnes af én direktør sammen med ét bestyrelsesmedlem eller af den samlede bestyrelse.

Stamoplysninger baseret på CVR

Navn	Normal A/S
CVR	34883793
Adresse	Godthåbsvej 41, 8660 Skanderborg
Branche	Detailhandel med kosmetikvarer og produkter til personlig pleje [477500]
Etableret	12-12-2012 (12 år)
Første regnskabsperiode	12-12-2012 til 31-12-2013
Virksomhedsform	Aktieselskab
Antal ansatte	4.485 (årsværk:2.016)
Reklamebeskyttelse	Ja
Revisor	Ey Godkendt Revisionspartnerselskab siden 12-12-2012
Regnskabsperiode	01-08 til 31-07
Selskabskapital	533.333 DKK 524.309 DKK (17-11-2015 - 30-11-2015) 500.000 DKK (25-06-2015 - 16-11-2015) 258.824 DKK (01-10-2014 - 24-06-2015) 200.000 DKK (24-06-2014 - 30-09-2014) 198.000 DKK (26-08-2013 - 23-06-2014) Vis mere
Vedtægter seneste	10-06-2024

Medlem af brancherne

Detailhandel med kosmetikvarer og produkter til personlig pleje [477500]
NACE6 indeholdende 733 virk.
Detailhandel med andre varer i specialforretninger [477]
NACE3 indeholdende 13.211 virk.
Detailhandel undtagen med motorkøretøjer og motorcykler [47]
NACE2 indeholdende 37.357 virk.
Engroshandel og detailhandel, reparation af motorkøretøjer og motorcykler [G]
NACE1 indeholdende 74.152 virk.

Formål

Selskabets formål er at drive virksomhed med primært nonfoodvarer, samt virksomhed der står i forbindelse hermed.

Regnskab

	2024	2023	2022
Valuta/enhed	000' DKK	000' DKK	000' DKK
Omsætning	9.192.891 +36%	6.744.156 +51%	4.454.027 +50%
Bruttofortjeneste	1.390.084 +31%	1.062.988 +34%	795.530 +34%
Årets resultat	676.692 +13%	597.407 +29%	463.238 +68%
Egenkapital	1.826.637 +16%	1.573.559 +56%	1.005.732 +73%
Balance	4.147.901 +35%	3.081.401 +45%	2.118.176 +44%

Ledelsesberetning sammendrag

Ledelsesberetning

Management review

Beskrivelse af virksomhedens væsentligste aktiviteter

NORMAL’s business activities comprise retail trade, primarily within personal care and cosmetics, and are pursued through more than 773 stores across eight markets: Denmark, Norway, Sweden, the Netherlands, France, Finland, Portugal and Spain. NORMAL also operates central warehouses located in Jutland, Denmark.

Our mission is to make it inexpensive and adventurous to shop branded everyday products and to give our customers a unique shopping experience at everyday low prices every time they visit and shop in our stores.

The Normal concept

“At Normal, we sell normal products at abnormal prices”

NORMAL’s product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents, all of which we sell at fixed low prices. But NORMAL is much more than fixed low prices and branded goods.

Constant focus is kept on providing unique and exciting shopping experiences to the customers. The stated goal is that it should always be a new and unique shopping experience to visit one of the stores, and therefore the permanent assortment of well-known branded goods is continuously supplemented by new and exciting items, and also new and not yet known brands. The maze-like store set-up invites customers to go treasure hunting and allows the stores to work creatively with all the new products.

Employees at NORMAL are met by an informal tone of communication and a wide range of personal responsibility. We meet our colleagues on equal terms, are ambitious and celebrate initiative. Even the initiatives that may not be successful at first.

At NORMAL, we believe that tasks and projects are most likely to succeed when solved jointly by committed and devoted colleagues, each taking ownership of her/his area and being equally responsible for our business.

The past financial year was a record-breaking one in Normal Group in terms of new stores. Our dedicated teams managed to open 222 new stores across our eight markets, an increase of almost 60 % compared to the number of store openings completed in FY 2022/23, and this helped us to exceed last year's expectations of growth in our revenue.

The number of new stores in itself bears witness of the large efforts contributed by all members of our fantastic workforce. It also serves as a confirmation of our belief that our existing markets still hold potential for further expansion. And we remain curious to continuously develop and explore new markets as well.

In November 2023, we opened our first store in Spain, thus strengthening our presence in the Southern European region. We are glad to see that also the Spanish customers value our concept and have welcomed not only the fixed low prices but also our maze-like store layout that calls for treasure hunts and unique shopping experiences.

The support of our customers is what makes it possible for us to maintain our market position and pursue growth, and we strive to always stay relevant and up to date with market trends in the stores. Being able to continuously offer new and exciting products on the shelves as well as unique customer experiences remains a core focus area to us in Normal Group.

New stores also means new colleagues. And having now more than 13,000 colleagues across Europe, from the very north of Norway to the very south of Spain, makes it even more important to stay focused on protecting and preserving our common cultural foundation and unique DNA. We remain truly dedicated to this special and important task.

Sustainability remains an important topic for us, and we are proud of the initiatives already taken as well as the ones planned for the coming years. Our overall approach to sustainability remains to do things that make an actual difference and can be shared and unfolded across our organization.

The past year also brought about organizational changes at Normal A/S: Jesper Due took over the position as CEO, and Torben Mouritsen, co-founder of Normal A/S, stepped down from this position and took over the position as Chairman of the Board from Jan Lehrmann, who will continue as member of the Board.

Change within Normal A/S did not just come at the organizational level. During FY2023/24, our new warehouse in Hedensted became fully operational. The new and much-improved facilities have provided us with a solid base for the future logistical operations across the organization.

By nature, the implementation of a new warehouse will have some short-term financial implications. With this in mind, the past year generated satisfactory financial results for Normal Group.

Next year we expect to further expand our business with an increase in topline and profit in the range of 10-20%.

Generalforsamlingsdato: 14-11-2024