Falcon.io ApS

Ledelsesberetning

Key activities
The Company offers an integrated SaaS platform for social media listening, engaging, publishing, measuring and managing customer data. The Company enables its client to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.
Development in the activities and the financial situation of the Company
In the financial year 2024, the Company achieved revenue of kDKK 413,008 compared to kDKK 405,761 in 2023, representing an increase of 1,8%. The modest growth in revenue reflects stable demand and continued strong relationship with existing customers.
Gross profit increased by 6.0% from kDKK 254,429 in 2023 to kDKK 269,734 in 2024, driven by relatively low production costs and a decrease in other employee-related expenses.
Operating profit (EBIT) improved significantly, amounting to kDKK 101,741 compared to kDKK 70,513 in the previous year - an increase of 44.2%. The improvement is mainly attributable to lower distribution and administrative expenses, which were reduced by approximately kDKK 6,830 compared to prior year.
Profit before tax amounted to kDKK 134,412, up from kDKK 92,374 in 2023, corresponding to a 31.3% increase.
Net profit for the year totaled to kDKK 127,988, compared to kDKK 96,520 in 2023, representing an increase of 24.6%.
The balance sheet total amounted to kDKK 655,818 at the end of 2024, an increase of kDKK 71,912 compared to 2023. The incline primarily reflects higher receivables from group enterprises.
With the Company being part of Cision, it is ensured that sufficient capital is available to fund the company's organic growth and operations through FY 2025 and beyond.
Correction of material misstatement in prior years:
During 2024, Management has identified a material misstatement related to 2023. The misstatement relates to a miscalculation in intercompany loan interests between Falcon.io ApS and Falcon.io Holdings ApS.
Furthermore, a material misstatement has been corrected for the presentation of development projects, where a reclassification between development projects in progress and completed development projects has been performed for the 2023 figures.
We refer to the accounting policies for further information.
As part of the 2024 financial review, a transfer pricing adjustment was recorded relating to the 2023 financial year.
This adjustment was made in alignment with intercompany pricing policies and relevant tax authority guidelines, ensuring compliance with arm's length principles.
The adjustment has been reflected in the 2024 annual report as a prior-period entry, with the appropiate disclosures made in the financial statements.
Management has reviewed and strengthened internal processes to ensure timely recongnition of such adjustments going forward.
We refer to the accounting policies for further information.
Operating risks
The Company provides its services within a SaaS-based platform, several risks must be mitigated including platform security, platform availability, data protection and privacy concerns, amongst others. Falcon.io ApS realizes the importance of mitigating these risks and does so through a combination of a) utilizing the hosting infrastructure of Amazon Web Services, Inc. b) implementing strict physical, logical and data access controls, c) publishing and adhering to our company privacy policy and d) adhering to the requirements of the EU’s General Data Protection Regulation (GDPR) which introduces new obligations for companies processing the personal data of EU citizens.
Foreign exchange risks
Due to sales activity in foreign markets, cash flow and equity are influenced by fluctuations in exchange rates for a number of currencies. The Company does not hedge its exchange rate risk, as Management has deemed the risk to be immaterial to its financial statements.
Corporate Social Responsibility Statement
The company provides the following statement regarding its policies, implementation, activities, key risks, and future expectations in the areas of environment and climate, social and employee matters, and anti-corruption and bribery.
Further details can be found at www.cision.com/about/esg/
Business Model
The Company's business model revolves aroundproviding cloud-based software and services to public relations (PR), marketing, and communications professionals, enabling them to manage their media outreach, monitor online presence, analyze campaign performance, and engage with their audiences.Essentially, the Company offers a suite of tools and expertise to help organizations understand, influence, and amplify their stories across various media channels.
Statutory report on the underrepresented gender
In 2024 there is an equal distribution across the Board of Directors with one female and one male. Executive Leadership is considered to be Senior Vice President Level (SVP) and above. At this level, the Company make up is 100% female. The Group is committed to diversity, equity, and inclusion, and fosters a culture where all employees can thrive and be their authentic selves. Females can join the network ”Empower” at the Group, which advocates for women's leadership, diversity and equity through career development, networking, speaking events and growth opportunities.
Environment and Climate
The Company takes ownership in operating a business that is environmentally sustainable and socially conscious and supports the United Nations net zero pledge by 2030. The Company is committed to a diligent and inclusive approach in all it does through its actions, behaviours, and communication while interacting with clients, associates, and communities. The management reviews climate-related risks and opportunities and implements climate-related strategies and reports to the directors.
Risks
In 2024, our climate-related risks and opportunities remained consistent with previous years
Our primary environmental and climate risks can be split into 2 categories:
- Physical risks – extreme weather events, such as hurricanes, floods, wildfires, could cause reduced workforce productivity, property damage, operational disruptions, including potential disruptions of our physical data centres and cloud hosting service providers, and increased insurance costs;
- Transition risks – Offices, data centres, and hosting services are energy-intensive operations. If the cost of energy use goes up, this could result in the Company’s operating costs to increase. The Company may need to consider accelerated energy use efficiency improvement and how the increased costs can be absorbed by savings in other aspects of the business.
Results and future plans
Energy efficiency actions
Business travel: Air travel is the highest sources of emissions and the CEO and CFO have urged the entire company to only plan for necessary travels. They also sent out reminders to the entire company in 2024 to limit the business travels.
Office footprint: We reassess our global office footprint each year and review the office occupancy periodically. The management continues to reduce our office footprint and have already formed a plan to reduce office spaces in Denmark in the upcoming months in 2025.
Data centres and cloud hosting services: The management and the Product team review our data centre and cloud hosting services each year to determine if we can allocate resources to consolidate services and reduce energy consumption. In 2024, we have carried out the plans to move to the cloud hosting service providers, where energy consumption can be managed more efficiently.
Looking forward, the company expects to maintain its focus on responsible resource use and explore opportunities to improve environmental performance as relevant technologies and best practices develop. The Company sees te climate opportunities below:
- Retaining and hiring talent with sustainability mindset – this can help attract and retain environmentally conscious talent;
- Operational resilience – reduce global footprint, improve resource efficiency by reducing water and energy use to enhance the Company’s sustainability credentials;
- Working with suppliers with renewable energy option – by working with landlords, hosting service providers, data centre facility managers, who have sustainability consciousness and implementation of renewable energy, it can ensure that the Company directly or indirectly reduces carbon emissions and costs;
- Collaborative partnership – partner with organizations on climate-related initiatives through broadcasting, media monitoring technologies, which can enhance the Company’s innovation capabilities and reputation.
Social and Personnel Matters
Risks
Key risks in this area include employee turnover, challenges in attracting and retaining talent in the digital media sector and maintaining engagement across flexible or remote working models.
The Company’s success depends upon the continued services of senior management and other key personnel who have substantial experience in the PR software and services industry and the markets in which the Company offers services. In addition, Company success depends in large part upon the reputation within the industry of its senior managers. Further, in order to continue to successfully compete and grow, the Company must attract, recruit, develop and retain personnel, including key executives of organizations that are acquired, who will provide expertise across the entire spectrum of the Compay’s intellectual capital needs. Success also depends on the skill and experience of the sales force, which the Company must continuously work to maintain. While a number of key personnel have substantial experience with operations, personnel must also be developed to provide succession plans capable of maintaining the continuity of operations. The market for qualified personnel is competitive, and the Company may not succeed in recruiting additional personnel or may fail to effectively replace current personnel who depart with qualified or effective successors.
Failure to retain or attract key personnel could impede the ability to grow and could result in the inability to operate business profitably. In addition, contractual obligations related to confidentiality, assignment of intellectual property rights, and non-solicitation may be ineffective or unenforceable and departing employees may share the Company’s proprietary information with competitors in ways that could adversely impact the Company or seek to solicit customers or recruit key personnel to competing businesses.
Policies
The company maintains policies supporting diversity, equal opportunity, employee well-being, and a safe and inclusive working environment.
These policies are implemented through structured HR processes and daily operational practices. Recruitment is conducted using fair, standardized procedures. New employees are onboarded through a structured program introducing them to the company’s culture, systems, and expectations. Annual performance evaluations are conducted to ensure alignment, development, and feedback.
The company supports employee development through access to job-relevant training and ongoing learning opportunities. To promote well-being and work-life balance, flexible work arrangements and remote working options are provided where appropriate. Regular team meetings and feedback channels are in place to maintain internal communication and engagement. Workplace health and safety are managed in accordance with applicable legislation and internal risk assessments.
Results
The company’s HR policies and practices remained in active use throughout 2024. No new risks were identified. Actions in 2024 took place in the following areas:
- Continuation of the structured hybrid model offering flexibility whilst safeguarding employee well-being
- Development of the succession framework featuring internal talent mapping and mentorship opportunities
- Continued review and strengthening of confidentiality, IP assignment, and non-solicitation clauses in employment contracts, supplemented by enhanced exit interviews and legal reviews to guard against knowledge leakage and client poaching.
- Ensured regular team checkins and the biannually structured feedback loops to improve engagement and transparency
Looking ahead, the company expects to further develop its employee engagement and support initiatives in line with business needs and industry trends.
Anti-Corruption and Bribery
Risks
The company maintains a zero-tolerance policy toward bribery and corruption. Key risks include potential exposure to unethical practices in supplier or client interactions and insufficient awareness of compliance obligations among staff.
These risks are managed through internal control procedures, including a company-wide code of conduct, management oversight of business processes, and annual training for all employees on anti-corruption policies and ethical behavior. The training is designed to increase awareness of compliance obligations and promote a strong ethical culture across the organization.
Details of the Company’s Policy in this area can be found at www.cision.com/legal/overnance-documents
Results and future plans
No violations or incidents related to bribery or corruption occurred during the financial year 2024, and no changes were made to the company’s compliance framework.
Our annual anti-corruption training was delivered to all employees, featuring role-specific case studies, guidance on identifying red flags such as facilitation payments and inappropriate gifts in order to reinforce awareness of their compliance obligations
In the future, the company will continue to maintain and review its procedures to ensure strong governance and regulatory compliance. The Company will ensure that management commits to upholding the highest standards of integrity, setting a tone that permeates the organisation.
Human Rights
The Company recognizes that its operations entail certain significant risks related to human rights, including potential breaches of data privacy, the ethical implications of AI deployment, and the risk of modern slavery within its supply chain. Data privacy risks involve the unauthorized collection, use, or disclosure of personal information, which could lead to reputational damage and legal penalties. The deployment of AI systems presents ethical challenges, such as biases or unintended consequences, that could impact individuals' rights and trust in the Company’s services. Additionally, the Company is aware of the risk of modern slavery within its supply chain, which can occur in the sourcing of goods and services, particularly in regions with less stringent labour laws.
Cision’s Human Rights Commitments and Policies which were in force in 2024 are as below:
- Data Privacy – full details of the Company’s policy can be found at www.privacy.cision.com. The policy is supported by rigorous data governance procedures, staff training, and monitoring mechanisms to ensure compliance with relevant privacy regulations.
- AI – full details of the Company’s AI Code of Ethics can be found at www.cision.com/legal/cision-and-brandwatch-code-of-ethcs This policy guides responsible AI development and deployment, including internal review processes and ethical oversight committees.
- Modern Slavery – full details of the Company’s statement on modern slavery can be found in the governance and investor relations section of the Company’s website at www.cision.co.uk/policies. This policy is supported by supplier audits, due diligence procedures, and contractual clauses to prevent forced labor and exploitation.
Conclusion
The company continues to uphold its existing policies throughout 2024 and remains committed to responsible, ethical, and sustainable business practices, with continuous attention to identified risks and opportunities for improvement.
Knowledge resources
The Company offers an integrated SaaS platform, for which our employees, and their skills and knowledge, are vital for the business. Hence attracting, recruiting, developing, and engaging employees is of the highest importance, and a variety of initiatives are driven to promote an inclusive culture, continuous skills and career development and thereby accelerate engagement and innovation.
The Company's employees are its most valuable assets. The Company continually takes steps to recognise and reward employees, while prioritising their wellbeing and career development. As a SaaS business the Company has a low carbon footprint. It continues to take action to reduce and mitigate any environmental impact.
Employees
The company acknowledges that diversity and equality is critical to its ongoing success and is committed to creating an environment where it embraces differences and empowers employees to contribute their best work by being their authentic selves. The company is an equal opportunities employer and continues to give full and fair consideration to applications for employment by disabled persons, bearing in mind their aptitudes and abilities. In the event of an employee becoming disabled while working for the company, all efforts are made to enable that employee to continue, where practicable, in their current role.
Disabled employees
The company is an equal opportunities employer and gives disabled persons the same consideration as other individuals. Applications for employment by disabled persons are always fully considered bearing in mind the aptitudes of the applicant concerned. In the event of members or staff becoming disabled every effort is made to ensure that their employment with the company continues and that appropriate training is arranged. It is the policy of the company that the training, career development and promotion of disabled persons should, as far as possible, be identical to that of other employees.
Statutory reporting on corporate social responsibility
The company takes ownership in operating a business that is environmentally sustainable and socially conscious. As we interact with our clients, associates, and communities, we are committed to a diligent and inclusive approach in all we do through our actions, behaviours, and communication.
We recognise our responsibility to contribute to the broader society and the environment, and we are committed to operating with and promoting sustainable business practices.
Human rights and corruption
The company is committed to:
1) Honest and ethical conduct
2) Putting forth full, fair, accurate, timely and understandable disclosures
3) Promoting compliance with applicable laws
4) Protecting company assets
5) Promoting fair dealings
6) Deterring wrongdoing
7) Ensuring accountability for adherence to the Group's Code of Ethics (publicly available online)
The company has policies in place to prevent corruption, fraud and bribery. The company publishes its Modern Slavery Statement each year on our website, reinforcing our zero-tolerance approach to slavery and human trafficking in our business operations and supply chains.
As a technology company, our suppliers are concentrated in areas such as coding, software development, marketing, research and analysis, consulting, internet and cloud service providers and other SaaS companies. The Company does not handle raw materials or commodities or use products from fields where there is a high danger of human trafficking or modern slavery in their procurement.
The company expects all of its suppliers to comply with the law, act ethically and respect its values of honouring human rights, protecting the natural environment and embracing differences. New suppliers are reviewed by the Group's Legal and Finance teams and are expected to follow its Supplier Code of Conduct. Failure to do so can result in termination of any collaboration.
Our recruitment and employment procedures include appropriate pre-employment screening of all employees, such as right to work checks and reference checks. New employees also receive an induction and new hire training which explains company policies. All new employees are required to acknowledge the Code of Ethics.
The Learning Team run annual training for the entire Group covering bribery, global compliance and anti-corruption.
The company has a whistle blowing service which is available to everyone and allows individuals to report anonymously. No whistleblowing incidents were reported in the period. The full whistleblowing policy is available at the company's website.
Impact on the external environment
As a company, we continue to examine the factors that cause our carbon emissions, improve our ability to collect accurate emissions data and look for opportunities to make changes which can have an impact.
The company monitors and actively reduces energy consumption and carbon emissions, such as reducing business travel, reducing frequency of commuting to the office, electricity usage, heating and air conditioning consumption in the office.
Management reviews climate-related risks and opportunities, and implements climate-related strategies and reports to the directors. Internal groups such as “Embark” help to nurture environmental change at Cision and beyond. This Employee Research Group enables us to become a leader in environmental policy, best practices and employee engagement in the environmental and sustainability space.
The companys aim is to reduce these carbon emissions over time and it is committed to reducing any negative environmental impact it has.
Data Ethics
That the data and insights we provide is accurate, authentic, and produced in the right ways is not just crucial for the business, it is important for communities and for us all.
As part of a global organisation, the company is required to comply with the data regulations of many jurisdictions.
The company has a data protection officer (DPO) responsible for data privacy compliance. The ongoing monitoring of changes in the many global privacy laws that apply to the Group is undertaken by the DPO. Privacy compliance has been distributed throughout the company, appointing privacy champions on its engineering, product, and people teams. These individuals are tasked with raising privacy awareness and incorporating data protection by design and by default when developing services for the Group.
The rapid advancement of Artificial Intelligence (AI) has brought data ethics to the forefront of the company's discussions.
The company has committed to adhering to five guiding principles. These are:
1. Privacy, Security and Integrity
2. Transparency and Explainability
3. Fairness and human decision making
4. Accountability and Governance
5. Contestability and Redress
These principles are owned by the AI Ethics Committee. They are responsible for overseeing the implementation and adherence to the principles, as well as providing guidance on ethical considerations throughout any AI development and deployment process.
The company is committed to providing appropriate training and resources to its employees, contractors and partners to foster understanding of its AI ethics commitments and promote responsible AI development and use.
The company will actively engage with its stakeholders as well as industry bodies and competitors to solicit feedback, address concerns, and continue to foster collaboration on ethical AI development and use.
Uncertainty relating to recognition and measurement
Recognition and measurement in the Annual Report have not been subject to any uncertainty.
Unusual events
The financial position at 31 December 2024 of the Company and the results of the activities of the Company for the financial year for 2024 have not been affected by any unusual events.
Subsequent events
After the end of the financial year, no events have occurred which may change the financial position of the entity substantially.

Beskrivelse af virksomhedens væsentligste aktiviteter

Key activities
The Company offers an integrated SaaS platform for social media listening, engaging, publishing, measuring and managing customer data. The Company enables its client to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.

Beskrivelse af udviklingen i virksomhedens aktiviteter og økonomiske forhold

Development in the activities and the financial situation of the Company
In the financial year 2024, the Company achieved revenue of kDKK 413,008 compared to kDKK 405,761 in 2023, representing an increase of 1,8%. The modest growth in revenue reflects stable demand and continued strong relationship with existing customers.
Gross profit increased by 6.0% from kDKK 254,429 in 2023 to kDKK 269,734 in 2024, driven by relatively low production costs and a decrease in other employee-related expenses.
Operating profit (EBIT) improved significantly, amounting to kDKK 101,741 compared to kDKK 70,513 in the previous year - an increase of 44.2%. The improvement is mainly attributable to lower distribution and administrative expenses, which were reduced by approximately kDKK 6,830 compared to prior year.
Profit before tax amounted to kDKK 134,412, up from kDKK 92,374 in 2023, corresponding to a 31.3% increase.
Net profit for the year totaled to kDKK 127,988, compared to kDKK 96,520 in 2023, representing an increase of 24.6%.
The balance sheet total amounted to kDKK 655,818 at the end of 2024, an increase of kDKK 71,912 compared to 2023. The incline primarily reflects higher receivables from group enterprises.
With the Company being part of Cision, it is ensured that sufficient capital is available to fund the company's organic growth and operations through FY 2025 and beyond.
Correction of material misstatement in prior years:
During 2024, Management has identified a material misstatement related to 2023. The misstatement relates to a miscalculation in intercompany loan interests between Falcon.io ApS and Falcon.io Holdings ApS.
Furthermore, a material misstatement has been corrected for the presentation of development projects, where a reclassification between development projects in progress and completed development projects has been performed for the 2023 figures.
We refer to the accounting policies for further information.
As part of the 2024 financial review, a transfer pricing adjustment was recorded relating to the 2023 financial year.
This adjustment was made in alignment with intercompany pricing policies and relevant tax authority guidelines, ensuring compliance with arm's length principles.
The adjustment has been reflected in the 2024 annual report as a prior-period entry, with the appropiate disclosures made in the financial statements.
Management has reviewed and strengthened internal processes to ensure timely recongnition of such adjustments going forward.
We refer to the accounting policies for further information.

Beskrivelse af virksomhedens forventede udvikling

Operating risks
The Company provides its services within a SaaS-based platform, several risks must be mitigated including platform security, platform availability, data protection and privacy concerns, amongst others. Falcon.io ApS realizes the importance of mitigating these risks and does so through a combination of a) utilizing the hosting infrastructure of Amazon Web Services, Inc. b) implementing strict physical, logical and data access controls, c) publishing and adhering to our company privacy policy and d) adhering to the requirements of the EU’s General Data Protection Regulation (GDPR) which introduces new obligations for companies processing the personal data of EU citizens.
Foreign exchange risks
Due to sales activity in foreign markets, cash flow and equity are influenced by fluctuations in exchange rates for a number of currencies. The Company does not hedge its exchange rate risk, as Management has deemed the risk to be immaterial to its financial statements.