Hummel A/S

Beskrivelse af virksomhedens væsentligste aktiviteter

Primary activitieshummel A/S develops and markets shoes and textiles within the categories Sport, Sport lifestyle, Sport fashion & Kids fashion. Products are being marketed internationally under the trademarks hummel, newline, Halo & Sometime Soon. Sales & distribution is conducted through hummel A/S, other group companies, and through external licensee & distribution agreements.
hummel A/S is the principal company in The hummel Group. Most products are developed and purchased by hummel A/S and distributed to sales companies to sell to customers and consumers. Sales to wholesale customers in Denmark and Norway are done by hummel A/S. For full overview of The hummel Group, refer to the Annual Report for hummel Holding A/S.

Beskrivelse af usikkerhed ved indregning eller måling

Uncertainty relating to recognition and measurementRecognition and measurement in the Annual Report have not been subject to any uncertainty.

Beskrivelse af usædvanlige forhold, der kan have påvirket indregningen eller målingen

Unusual circumstances affecting recognition and measurementThe financial position on 31 December 2023 and the results of the activities for the financial year
2022 have not been affected by any unusual events.

Beskrivelse af udviklingen i virksomhedens aktiviteter og økonomiske forhold

Development in activities and financesHigh stock levels
Market conditions in 2023 have been challenging across the industry. The industry is still impacted by high stock levels and declining consumer spending, which create pressure on demand for new products. For an extended period, we have encountered volatile market conditions resulting in bankruptcies and restructurings. However, the situation is expected to slowly improve during second half of 2024.

Omtale af betydningsfulde hændelser, som er indtruffet efter regnskabsårets afslutning

Events after the balance sheet dateNo events have occurred after the balance sheet date to this date, which would influence the evaluation of
this annual report.

Beskrivelse af virksomhedens forventede udvikling

Outlook2024 is expected to deliver increased revenue by improving performance on the Danish market as well as bringing earnings back in positive numbers. Revenue is expected at DKK 1,100 to 1,200 million.